It is rather concerning,that even in the Digital Age,a vast number of companies find that an
online presence is negligible. According to recent statistics,only about 64% of small
businesses have a website. Provided,that 90% of adults in the US are internet users,this
results in a staggering amount of missed opportunities. And as the internet is increasingly
more intertwined with all our activities,it has become crystal clear that online marketing is
quintessential for the survival of a business. Here are 5 of the main reasons for employing
online marketing in Arizona to boost your business:

For more information from our source,website.

Why Internet Marketing Is Important

1. Brand and Product Awareness

Recent studies found,that 88% of consumers will research their products on the web before
buying,regardless of purchasing in-store or online. Therefore,building a strong brand and
product awareness,will help you build trust,and inspire reliability for your future customers.

2. Cost-Effectiveness and Scalability

Internet marketing is one of the most cost-effective means of marketing,with virtually
unlimited scaling potential. With a relatively small budget,you can tap into an extremely
large audience,and when your business grows,scaling your online advertising will be quick
and effortless. Another significant financial benefit of online marketing is that it offers the
highest Return on Investment (ROI),which is especially important if your budget is limited.

3. A Fighting Chance for Small Businesses

We’ve all seen our local family business wiped out by the big franchises like Walmart,
Amazon or Starbucks. Small enterprises simply can’t compete with their billion-dollar ad
revenue. Online marketing can level the playing field for small businesses,by allowing them
top online ranking in their niche. Managed effectively,it offers unprecedented control of their
ads,and customer statistics.

4. Hyper-Personalization

In contrast to regular TV or Print ads,Arizona online marketing allows you to target your audience
almost down to the individual. This level of personalization will drastically increase your
Average Click-through Rate (CTR),due to the control over the group of prospects who will
see your advertising. Personalizing your ads to your specific needs will guarantee that no
dollar spent will go to waste on a demographic that is partial to your products and services.
Naturally,this will also result in an improved ROI,and a higher percentage of sales.

5. Outreach and Accessibility

According to recent studies,the average adult in the US spends a staggering 6 hours and 42
minutes online on a daily basis. Around half of that time is spent on mobile devices. It has
become imperative for businesses to be able to reach their clients where they spend most of
their free time: online. In today’s day and age,small businesses that neglect to create an
online presence will soon be forgotten. Having a website for your business also allows 24/7
accessibility to your goods and services. Having the advantage of a virtual storefront,open
round-the-clock will make sure that you don’t miss out on any customers or business
opportunities.

Digital marketing should be embraced by every business that is looking to increase its market
share,brand awareness or sales. With the efficiency,scalability and unique data sets provided
by online marketing,it is a beam of hope for small businesses struggling to survive in today’s
competitive climate filled with large corporations.

If you are ready to reap the benefits of internet marketing in Arizona,we at Salterra help small
businesses with a multitude of professional web design and digital marketing services,all
oriented towards elevating your market presence and brand recognition. No matter the size of
your business,our team can take you to greater heights.

Search Engine Optimization (SEO) is one of the most neglected aspects of online marketing for business owners,despite the immense benefits this practice can have on your business if implemented properly. Internet users invest a lot of trust in the search engine they use,which can be quite an advantage if you manage to rank in the top search results. However,SEO is not only about search result rankings,as it can also improve your websites usability,speed and the general user experience. To help you understand the positive impact a good SEO strategy can have on your business,we’ve compiled a list of some of the most important benefits below:

Builds Brand Credibility

Consistently ranking between the first few websites for your niche will automatically build trust and credibility with the visitors. A company who invests in maintaining his search engine ranking will automatically give the impression that it is one of the industries top players and will greatly contribute to your brand awareness. Not to mention that constantly outranking your competitors will result in greater market share over time.

Improves User Experience

Few founders realize that proper SEO can optimize their website’s user experience,which in turn affects their ranking. An imperative part of a professional Phoenix SEO strategy is improving your websites response time,loading speed and overall function. This is especially important,since Google has learned to interpret a satisfying user experience,and will,therefore,modify your website’s rank accordingly. A poor experience will always result in a lower rank,regardless if all the other aspects of SEO have been properly addressed or not.

Increases Website Traffic

Regardless of your business being B2B or B2C,inbound marketing strategies are the best methods for generating qualified leads. SEO can be a highly lucrative type of marketing when implemented with the correct intent. SEO will result in a large amount of qualified organic traffic,interested in your niche or business. In today’s age,no business can pass on the benefits they can get from organic search. If your SEO tactics don’t result in an increase in website traffic and leads,we suggest you revisit and rethink it.

Increases Close Rates

According to statistics,outbound marketing efforts can result in a 1,7% close rate,while SEO leads have a staggering 14,6%. This can be attributed to the fact that SEO leads,actually find your product and services by researching the web themselves. They already have the specific requirements for what your business offers,SEO will merely allow them to find you. Additionally,your conversion rate will greatly increase,seeing as your target market will become aware of your enterprise.

Boosts Social Media Following

The brand awareness your business gains from landing on the first page of the search results will greatly increase your social media following over time. As your target market gets more and more acquainted with your products and services,the chance of them visiting your social media and subscribing to it will greatly increase. In 2020 having a dedicated social media following has become a valuable asset for any business by itself. Improving your SEO strategy will help you multiply your following and create several other new opportunities for your brand.

These are only some of the countless benefits a good SEO strategy can have on your business. This isn’t a one time practice to implement,but more of a long term marketing strategy. According to recent statistics,search engine drives 10 times more traffic to websites than social media,however,18% of organic clicks will land on the first page of the search results. Therefore,if you’re website isn’t on the first page it’s unlikely that you’ll win the click. With algorithms constantly changing and the numerous nuances of successful search engine optimization,we recommend employing a dedicated expert to implement and constantly update your own website’s strategies.

To find out more informtation, phoenix seo.